The TESS Group
Sales & Commercial
Face-to-Face · Virtual Available
Key Account Management
Grow, Protect, and Maximise Your Strategic Accounts
Account Plans • Certificate
- Account managers responsible for high-value client relationships
- Sales professionals transitioning into strategic account roles
- Business development managers growing existing accounts
- Customer success teams protecting and expanding revenue
- Senior leaders overseeing key client portfolios
| Format | Full-day workshop (9:00am–4:30pm) |
| Delegates | Minimum 10 per session (up to 18 face-to-face) |
| Delivery | Face-to-face at your premises or live virtual |
| Hands-On | Account planning exercises, stakeholder mapping, role-plays |
| Framework | Strategic account management model and growth matrix |
| Takeaway | Personalised account plan template and stakeholder map |
Strategic Account Planning
Build structured account plans that identify growth opportunities and protect existing revenue.
Stakeholder Mapping & Influence
Map decision-makers, influencers, and blockers to build multi-threaded relationships.
Value Proposition Development
Articulate your value in terms that resonate with each stakeholder's priorities.
Account Growth & Retention
Identify cross-sell and upsell opportunities while building retention strategies.
- Full-day facilitation by experienced key account strategist
- Strategic account planning framework and templates
- Stakeholder mapping toolkit with influence scoring
- Value proposition canvas for key accounts
- Growth opportunity identification matrix
- Account review meeting structure and agenda templates
- Certificate of completion for all delegates
- 6-week post-course email tips and account planning check-ins
Trusted Quality
- Ofsted Good rating
- 4.9/5 learner rating
- 10,000+ learners trained
- Commercial sales coaches
Real Results
- Higher account retention
- Increased contract values
- Stronger client loyalty
- Strategic partnership mindset
Programme Options
| Full Day | Contact us for pricing |
| Virtual Delivery | Same price; collaborative online exercises |
| Follow-Up Session | Contact us |
| Min Delegates | 10 per session (up to 18 face-to-face) |
What Delegates Say
“The strategic account planning framework helped us identify £200K of untapped opportunity in our top 5 accounts within a month.”
— Workshop Delegate • Key Account Director
“We moved from reactive account management to proactive strategic partnership. Our clients have noticed the difference.”
— Workshop Delegate • Senior Account Manager
“The stakeholder mapping exercise revealed relationships we'd been completely neglecting. Three new decision-makers are now engaged.”
— Workshop Delegate • Business Development Manager
“Every account manager should have this training. The systematic approach to growing accounts is exactly what was missing from our team.”
— Workshop Delegate • Sales Director
Ready to Upskill Your Team?
Book a free discovery call to discuss your team's needs and how we can tailor this programme for your organisation.
Book a Free Discovery CallNo obligation • Tailored to your team • Nationwide delivery