The TESS Group
Sales & Commercial
Face-to-Face · Virtual Available
Stakeholder & Relationship Management
Build Relationships That Drive Sales Success
Relationship Maps • Certificate
- Sales professionals managing complex, multi-stakeholder deals
- Account managers building deeper client relationships
- Business development teams navigating new organisations
- Customer success managers protecting and growing accounts
- Anyone selling into organisations with multiple decision-makers
| Format | Full-day workshop (9:00am–4:30pm) |
| Delegates | Minimum 10 per session (up to 18 face-to-face) |
| Delivery | Face-to-face at your premises or live virtual |
| Hands-On | Stakeholder mapping, relationship scoring, influence exercises |
| Framework | Relationship management model across the sales journey |
| Takeaway | Stakeholder engagement plan and relationship audit toolkit |
Types of Business Relationships
Understand the difference between transactional, collaborative, and strategic relationships and when each is appropriate.
Stakeholder Navigation
Identify and engage champions, decision-makers, influencers, and blockers within customer organisations.
Relationship Building Across the Journey
Build trust and credibility at each stage from prospecting through to long-term account management.
Impact on Sales Strategy
Align your relationship approach to your sales strategy for faster decision-making and larger deal sizes.
- Full-day facilitation by relationship management specialist
- Stakeholder mapping and influence scoring framework
- Relationship audit toolkit for existing accounts
- Communication style adaptation guide
- Engagement plan templates for different stakeholder types
- Networking and trust-building techniques library
- Certificate of completion for all delegates
- 6-week post-course email tips and relationship development check-ins
Trusted Quality
- Ofsted Good rating
- 4.9/5 learner rating
- 10,000+ learners trained
- Commercial relationship coaches
Real Results
- Stronger client loyalty
- Faster deal cycles
- Multi-threaded accounts
- Higher win rates
Programme Options
| Full Day | Contact us for pricing |
| Virtual Delivery | Same price; interactive stakeholder exercises |
| Follow-Up Review | Contact us |
| Min Delegates | 10 per session (up to 18 face-to-face) |
What Delegates Say
“The influence mapping exercise revealed that we'd been pitching to the wrong people for months. Game-changing insight.”
— Workshop Delegate • Account Director
“Understanding different stakeholder communication styles transformed how our team builds relationships across the sales journey.”
— Workshop Delegate • Business Development Lead
“We closed a deal that had been stuck for 6 months by applying the multi-stakeholder engagement strategy from the workshop.”
— Workshop Delegate • Enterprise Sales Manager
“The facilitator's real-world sales experience made every concept credible and immediately applicable.”
— Workshop Delegate • Sales Operations Manager
Ready to Upskill Your Team?
Book a free discovery call to discuss your team's needs and how we can tailor this programme for your organisation.
Book a Free Discovery CallNo obligation • Tailored to your team • Nationwide delivery