The TESS Group
Sales & Commercial
Face-to-Face · Virtual Available
Coaching for Sales Performance
Lead Your Sales Team to Consistently Hit Target
Coaching Toolkit • Certificate
- Sales managers and team leaders coaching reps to hit target
- New-to-role sales leaders building their coaching capability
- Senior leaders overseeing sales team performance and culture
- HR and L&D professionals supporting sales management development
- Business owners managing and growing a sales function
| Format | Full-day workshop (9:00am–4:30pm) |
| Delegates | Minimum 8 per session (up to 15 face-to-face) |
| Delivery | Face-to-face at your premises or live virtual |
| Hands-On | Coaching practice sessions, recruitment role-plays, performance reviews |
| Framework | Sales coaching model with situational leadership lens |
| Takeaway | Sales coaching toolkit and recruitment interview guide |
Coaching to Sales Targets
Structure coaching conversations that connect individual activity to team targets and commercial outcomes.
Leadership Styles in Sales
Adapt your approach from directive to supportive based on each rep's experience, motivation, and performance.
Effective Sales Recruitment
Identify the competencies that predict sales success and structure interviews that reveal them.
Performance & Accountability
Build a culture of accountability with clear expectations, regular reviews, and constructive challenge.
- Full-day facilitation by sales leadership specialist
- Sales coaching conversation framework and scripts
- Situational leadership assessment for sales contexts
- Sales recruitment interview guide with competency questions
- Performance review templates for sales teams
- 1:1 coaching meeting structure and observation tools
- Certificate of completion for all delegates
- 6-week post-course email tips and coaching practice check-ins
Trusted Quality
- Ofsted Good rating
- 4.9/5 learner rating
- 10,000+ learners trained
- Sales leadership coaches
Real Results
- Higher team target attainment
- Better sales recruitment
- Reduced sales staff turnover
- Stronger sales culture
Programme Options
| Full Day | Contact us for pricing |
| Virtual Delivery | Same price; coaching practice via breakout rooms |
| Follow-Up Session | Contact us |
| Min Delegates | 8 per session (up to 15 face-to-face) |
What Delegates Say
“I stopped telling my team what to do and started coaching them to find their own solutions. Their confidence and results both improved.”
— Workshop Delegate • Sales Team Leader
“The coaching-to-target framework is brilliant. We connect every coaching conversation directly to commercial outcomes.”
— Workshop Delegate • Regional Manager
“My team's conversion rate improved 18% in the quarter after the workshop. Coaching works when you have the right structure.”
— Workshop Delegate • Sales Director
“The role-play exercises simulating real coaching scenarios were invaluable. I left feeling genuinely prepared to coach my team differently.”
— Workshop Delegate • Area Manager
Ready to Upskill Your Team?
Book a free discovery call to discuss your team's needs and how we can tailor this programme for your organisation.
Book a Free Discovery CallNo obligation • Tailored to your team • Nationwide delivery